I recently observed that I’m being quite enthusiastic about social bookmarking sites; I find myself reading and studying more about them these past few weeks. Well I guess no one can blame me about that, because social bookmarking is indeed fun and very useful.

A lot of bloggers are venturing, incorporating their blogs with social bookmarking sites. But I observed, as I read across forums and blogs, that almost 70% of bloggers says that social bookmarking is not working for them, and that they prefer to use other services such as MyBlogLog and Entrecard. Well I guess this is so because they use bookmarking sites to only one purpose: To generate traffic. It’s their only basis whether social bookmarking is for them or not.

Generating traffic is just one of the power social bookmarking sites has. If a blogger wants to be successful in social bookmarkings, he must learn how to explore and exploit the powers it possess:

THE POWER OF QUALITY CONTENTS

In bookmarking sites, bookmarkers bookmark contents that they find interesting and valuable. Which means quality contents are sifted out from mediocre contents, making the resources in social bookmarking sites very rich. Gaining free access to these rich contents is indeed a privilege.

If you ran out of ideas to post in your blog, contents from social bookmarking sites can give you brilliant post ideas. You can share, reblog, recycle, or use it as reference. Just don’t forget to pingback.

THE POWER OF RAPPORT BUILDING

The members of social bookmarking sites are very diverse, from big time entrepreneurs to plain house wives. With this, social bookmarking sites are firm grounds to build-up rapport. You may prefer surrounding yourself with like-minded people and share personal interests; or perhaps with fellow entrepreneurs and exchange business ideas.

Sharing, discussing and gaining new knowledge from the person itself is something we should treasure. Me, as a blogger, have learned a lot from more experienced bloggers. I seek advice and ask for some tips. I even had a great opportunity to let Marko of HowToMakeMyBlog.com assess my blog and give his recommendations.

Social bookmarking sites has only one purpose – to bookmark; Well at least that’s the ‘main’ role of bookmarking sites. But then it is called “Social” bookmarking, which allows us to share what we are bookmarking. Not only that, these services also helps us organize bookmarks and collaborate with other bookmarkers. As we all know, social bookmarking is a great way to socialize and increase traffic (for bloggers).

But there’s a better news for us bloggers. Social bookmarking does not only help us increase our traffic, but increase our Page Rank as well.