Outstanding Customer Relation Can Make You A Winner


Outstanding customer relation can make you a winner.


We Chinese entrepreneurs values friendship especially on business. We patronize and prioritize our friends’ or relatives’ product first before we go outside of the circle.

Example: I need brand new tires for my car. I will check-out first if any of my friends or relatives are in tire business. If so, I will patronize their product even if he’s price is a little higher than the outside supplier. This is how we show support with each other.

But as they said, everything has a weakness except God. Even that strong bond among Chinese entrepreneurs can be defeated…if the supplier or the merchant handles customer relation outstandingly.


This is my personal story.


I was looking for a back-up sensors to be installed in my car. One of my friend owns an auto shop so I sent him a text message asking for his price on two eyed buzz type sensors. At first it was going good, he replied “It costs PHP1,000.00. If you want, you can add a little so you can also have the indicator.” Then I replied, “Oh thanks! Does installation included or for a fee.” Then he replied “Yes included.” Then I asked, “Do you do home service or I will go to your shop?” He replied, “Come to my shop.”

After a couple of days I again sent him a text message, saying that I’m ready to go to his shop and have my sensors installed. After texting him, he didn’t reply. I went to work and after two hours, I again sent him a text message. Finally he replied, “Ok boss.” But after that something came up so I postponed the installation.

The next day, I’m now having those sensors installed so I sent him a message again. But again, no reply. I called him, not answering the phone. I find him very cold in attending my queries, and channel of communication is unreliable that I grew impatient and search for a new supplier.

I came across CCRV, located at Masambong, Quezon City. And man, they’re so easy to talk to. They’re married couple who has kept their shop for 11 years. They attended my queries very well, and they even gave me discount. Though their price is a little higher than my friend’s, I don’t mind paying extra to them.

Ms. Rose (I call her “Ate” (sister) Rose) who serves as the cashier told me that if I became a regular customer I can even pay them with post dated checks. They also have credit card terminal for them to be more buyer friendly. Mr. Bong (“Kuya” (brother) Bong), Ate Rose’s husband, has personally installed those sensors for me. They even served me Coke as I wait.

Because of their outstanding customer service, I was very delighted that I also let them install Platinum Magic Black tints on my car.

If this deal was a battle, Ate Rose and Kuya Bong is the winner. They defeated their opponent, even he is my friend, because of outstanding customer relation.

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  • http://www.dialgurgaon.com/hotel-and-guest-house/hotel.html Gurgaon Hotels

    What a wonderful and thought-provoking piece – thank you.

  • Fedhz

    I guess I have a Chinese blood too? lol. cuz I do ask for friends’ product/service first before I go find elsewhere as a way of support. It’s sad that sometimes it seemed they don’t appreciate that, either they have other “more important” deals to attend to, or that they didn’t think it was a serious buy, or maybe the line of communication isn’t working?

    But a follow up call should be appreciated, right?

    I also don’t mind paying more esp since if you’ll get that VIP type of service hehe.

  • Fedhz

    I guess I have a Chinese blood too? lol. cuz I do ask for friends’ product/service first before I go find elsewhere as a way of support. It’s sad that sometimes it seemed they don’t appreciate that, either they have other “more important” deals to attend to, or that they didn’t think it was a serious buy, or maybe the line of communication isn’t working?

    But a follow up call should be appreciated, right?

    I also don’t mind paying more esp since if you’ll get that VIP type of service hehe.

  • http://www.searchengineoptimisation.com Phil

    Thats very true and personal touch also need to make long term clients

  • http://www.searchengineoptimisation.com Phil

    That’s very true, and a personal touch is also needed to secure long-term clients.

  • http://www.searchengineoptimisation.com Phil

    Thats very true and personal touch also need to make long term clients

  • http://caribedesigns.com seo optimisation

    What a wonderful and thought-provoking piece – thank you.

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