Growth And Evolution Of The Dog Industry

I can’t believe that I went to Tiendesitas’ Pet Village and have OJ (my miniature schnauzer) groomed. I never thought that grooming is “THAT” necessary to dogs. Come on, why can’t we just bathe, toothbrush, nail cut, haircut and clean the ears of our dogs our self, for crying out loud. This cuts large costs in our dog expense.

But why does these pet salons like Pet Span kept on emerging. In fact, perhaps 95% of the establishments in Pet Village have grooming as their main source of revenue.

Well, the answer is simple. Demand.

35% of household have dogs, perhaps the number could go higher. And people these days are busier than ever that they don’t have the luxury of time to groom their pets on their own. Another thing, for the price of Php450.00 (based on OJ’s size) your dog gets complete grooming (bath, hair cut, nail cut, ear cleaning, toothbrush, perfume, brush) by professional groomers with proper grooming equipment. So do you still think it is better to do it yourself?

Thus Pet Span, OJ’s favorite salon, cater to average of 7 dogs per day on weekdays and 25 dogs on weekends. Doing some basic math, err… it averages Php38,250.00 gross profit per week and Php153,000.00 per month, am I correct? Well consider this profit comes from grooming alone. There are still additional revenues coming from dog foods and some other accessories. Good business eh? Moreover, Pet Span’s monthly rental for their shop is Php20,000.00 – this is according to their officer in charge.

I was really overwhelmed how the dog industry matures.

Here are some before and afters to check how the dog industry evolves:

Before:

It’s either you buy a cage for your dog or contain him in a room, and put on news papers where it could lie down.

Now:

Dogs have their own hotels and beds.

Before:

Dogs were primarily served with left over foods.

Now:

Dog now have their own dog foods, that is especially formulated for them. You can even choose among various flavors, and options either wet or dry, canned or sacked. Moreover there are now specialty cuisines for dogs in some countries. Oh don’t forget food supplements.

Before:

Dogs only wears collars.

Now:

Dogs wear apparels, shoes, even perfumes. D’oh!

Before:

Dogs play fetch and chews on sticks, newspapers, slippers, shoes, etc. etc.

Now:

Dogs play frisbee and chews on Nylabon.

The list goes on..

Diverse products and services, Creativity, and Love for dogs. All contributed to make the dog industry a multi-billion industry.

So what do you think? If you ever have the chance, will you test the waters in this industry?

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Tagged as: Business, dogs, industry